Behind the Game: Bad Twin
Variety.com: The news that he's the "Bad Twin" author may disappoint some fans who thought the novel might have been penned by Stephen King. But it may prompt some of them to search for anagrams of Shames' name..."
I'm not sure which "copyrighted" elements aren't going to be easy to use in the show. At first, this sounded like it could've been "in-game" talk that somehow made it into Variety. But no. This is inside talk. What it MIGHT give is some clues on how deepy the book will tie-in to the ARG.
Another recent article about "Bad Twin:"
Op-Ed article: Truth Doesn't Sell as Well as Fiction
Bones (aka KBarrick)